A special campaign featuring Nintendo's green clad plumber is set to start next week. Simply called the "Luigi Campaign," things kick off properly on Tuesday, August 20 at Family Mart convenience store locations across Japan. Food, merch and more will be available until Monday, September 16. You can find everything on offer below.
Food
Luigi Green Veggie Sandwich (from Aug. 20) - ¥378
This green themed sandwich features green leaf lettuce, broccoli, chicken and egg with avocado mayonnaise.
Luigi's Screamin' Spicy Green Curry Ramen (from Aug. 27) - ¥246
Labeled as quite the spicy snack, this green spicy curry will have you screaming because of how delicious (or spicy!) it is. As a bonus, each cup comes with one of ten random stickers all themed around Luigi's Mansion 2 HD. Of course, Luigi's Mansion 2 is also featured on the cup itself.
Drink & Snack Bonus Merch
A few different waves of campaigns will net fans keychains, folders or stickers over the designated periods. These will come on a first come first serve basis.
Luigi Acrylic Keychains
The purchase of two eligible drinks (Suntory Vitamin Water or Tully's Black 390 ml coffee) will include one of four Luigi keychains. This will start at 10:00 a.m. on Tuesday, August 20.
Luigi's Mansion 2 HD Folders
Kicking off at 10:00 a week later on Tuesday, August 27, one of four folders featuring art from Luigi's Mansion 2 HD will be available with the purchase of select snacks.
Luigi Original Stickers
The third wave will hit on Tuesday, September 3 at 10:00 a.m. and offer Luigi themed stickers from various games that have been release on the Switch. There are five in total, with one being available with the purchase of two snacks.
Fami-Pay Stamp Rally Merch
Fans that use Family Mart's Fami-Pay when making purchases can be entered into raffles for a variety of Luigi themed merch. A suitcase, soup jar, blanket (100 cm x 70 cm) and plates can be won.
Nintendo Switch Online Purchase Bonus Raffle
Those that pick up a 12-month NSO card will have a chance to enter in a raffle for a special Luigi plushie. This will take place starting on Tuesday, August 27 until Monday, September 16. 100 lucky winners will win the plushie.
Luigi's Mansion 2 HD Bonus Raffle
As a reminder to the campaign that kicked off in late June, Family Mart is still offering the chance to win a Luigi and Polterpup plushie set via a raffle. Fans that purchase the download card version of Luigi's Mansion 2 HD will have a chance to win. 100 winners will be selected after the lottery ends on September 17.
GPS Check-in
Once again, fans that have the My Nintendo (Japan only) app on their phones can take home a special Luigi themed smartphone wallpaper. This can be done via the GPS check-in function in the app from August 20 until September 16.
This is the second Luigi themed campaign that Family Mart has had in 2024. Previously, the convenience store chain teamed up with Nintendo to promote Luigi's Mansion 2 HD back in late June. You can read more about that here. You can find some related videos of that campaign and more below.
Sources: NCL, Family Mart
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